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Ybirá é uma marca de produtos naturais com DNA brasileiro para ser vendida sobretudo nos mercados da Europa e EUA. Sua criação foi inspirada na cultura brasileira que deu origem ao nome, elementos visuais e narrativa de comunicação. A FW8 elaborou o projeto de branding, desde o naming, logotipo, narrativa da marca, key visual, embalagens, site e materiais de apoio. A linha inicial conta com 8 skus entre açúcares e castanhas.
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